Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery." --Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win" "If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here." --Joseph Sugarman, Chairman, BluBlocker Corporation "Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!" --Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion "I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for." --Bill Harris, President, Centerpointe Research Institute

zlib/no-category/（美）瓦伊塔尔著 & 胡百精等译 & chenjin5.com/每一分钟诞生一位顾客：公关之父巴纳姆 (公共传播文丛·译著)_18424343.mobi

There's a Customer Born Every Minute : P.T. Barnum's Amazing 10 'Rings of Power' for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

每一分钟诞生一位顾客 : 公关之父巴纳姆 = There's a customer born every minute

(美)乔·瓦伊塔尔(JoeVitale)著

维特尔 (Vitale, Joe)

Joe Vitale

Communication Unversity of China Press

Jossey-Bass, Incorporated Publishers

John Wiley & Sons, Incorporated

WILEY COMPUTING Publisher

北京:中国传媒大学出版社

John Wiley & Sons, Inc. (trade), Hoboken, N.J., 2006

Gong gong chuan bo wen cong, yi zhu, Bei jing, 2014

United States, United States of America

公共传播文丛·译著, Di 1 ban, Beijing, 2014

Hoboken, N.J, United States, 2006

China, People's Republic, China

Hoboken, N.J, New Jersey, 2006

Revised and Updated, 2006

类型: 图书

丛书名: 公共传播文丛·译著

出版日期: 2014.05

出版社: 北京：中国传媒大学出版社

页码: 232

摘要: 本书介绍了菲尼尔斯·泰勒·巴纳姆的营销策略。在其传奇的一生中，他办过马戏团、做过演讲、买下过博物馆，破产过，又东山再起，堪称他那个时代的传奇人物。经由介绍他的经历，可以了解营销的真谛...

开本: 26cm

价格: 49.00

Includes bibliographical references and index.

Bookmarks: p1 (p1): 导读
p2 (p12): 序言
p3 (p14): 自序
p4 (p18): 致谢
p5 (p20): 第一章 史上最伟大的营销家——菲尼亚斯·泰勒·巴纳姆
p6 (p30): 第二章 十大黄金法则
p7 (p37): 第三章 商业之道
p8 (p42): 第四章 成功心态
p9 (p57): 第五章 生死顿悟
p10 (p76): 第六章 娱乐至死
p11 (p89): 第七章 造星秘诀
p12 (p109): 第八章 广告界的莎士比亚
p13 (p119): 第九章 善用人际关系网络
p14 (p128): 第十章 白手起家
p15 (p141): 第十一章 打不倒
p16 (p151): 第十二章 通往成功的门票
p17 (p157): 第十三章 独家专访巴纳姆
p18 (p165): 第十四章 东山再起
p19 (p173): 第十五章 《赚钱的艺术》
p20 (p201): 第十六章 “巴纳姆化”生意
p21 (p211): 结语
p22 (p213): 备注
p23 (p218): 参考文献
p24 (p223): 索引

Includes bibliographical references (p. 237-245) and index.

РГБ

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<p><P>Famous entrepreneur and showman P.T. Barnum is perhaps best known today for having said, "There's a sucker born every minute." But, surprisingly, Barnum never said such a thing. In fact, he believed that there was a customer born every minute, and this belief&#151;that everyone was a potential buyer&#151;was just one of the many solid business principles that led him to a long and successful career.<P>There's a Customer Born Every Minute reveals the lost wisdom of this great business pioneer. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the ten key business practices that Barnum developed and lived by. <P>But this is much more than a retelling of old business wisdom. Barnum's business principles were straightforward, effective, and timeless; and now Vitale shows you how to apply and adapt those key principles to your own business. Whether you run an established company or plan to start your own entrepreneurial venture, these principles will help you achieve your goals. What worked yesterday still works today, even in the current fast-paced and highly competitive environment. <P>Vitale reveals Barnum's genius for making money and highlights the tactics he used throughout his career as a newspaperman, politician, entrepreneur, promoter, and finally, as a showman. Plus, this new edition includes even more rare material by and about Barnum, including advertisements, photos, letters, an in-depth interview with the man himself, and the entire text of his famous speech, "The Art of Money Getting."<P>Far more entertaining than the typical business book, There's a Customer Born Every Minute is both a practical resource packed with true business wisdom and a fascinating look at one of the greatest characters&#151;and one of the greatest business minds&#151;in American history.</p> <h3>Soundview Executive Book Summaries</h3> <p><i>P.T. Barnum's Greatest Sales Approach On Earth</i><br>In addition to being one of the greatest showmen and businessmen ever, P.T. Barnum is author, copywriter and marketing expert Joe Vitale's mentor from beyond. Vitale therefore takes exception to the fact that most people only know of Barnum's management of the famous circus that still bears his name, and stresses that Barnum was involved with the famed circus only during the last years of his life. It was his American Museum (audaciously purchased with no cash down and a swampy island as collateral) and his almost mythical promotion of General Tom Thumb (Charles S. Stratton) and Swedish songstress Jenny Lind that made P.T. Barnum his money and fame. <p><i>Tell Your Story to Everyone Who Will Listen</i><br> P.T. Barnum's observation that too many businesses hide their light under a bushel resonates profoundly with Vitale's experience as a marketer and copywriter. Barnum's simple and direct approach to communicating value to potential customers remains as true today as it did in his time. The master showman knew that if potential customers don't know what you have to offer, they aren't going to buy it.</p> <p>Beneath the gutsy tales of bold promotions, anecdotes about wild animals and crazy contests (or the story of how Barnum was nearly hanged) the book presents simple, applicable advice. Find a business you love, promote it like crazy then give paying customers more than they expect. According to Barnum (and Vitale), it's an approach that cannot fail.</p> <p><i>Barnum's 10 Rings of Power</i><br> Vitale also holds Barnum up as a man who understood the power of positive thinking decades before it was a pop psychology phenomenon. He was a man who endured tremendous personal and business tragedies (he went bankrupt twice), but had the attitude and strength of character to persevere and build immediately upon (at one point literally) the ashes of his defeat. Vitale draws out 10 points or "Rings of Power" that originate in the personal beliefs Barnum held on the subject of success in business. According to Vitale,</p> <p>Barnum's actions and writing attest that: <ol><li>He believed there was a customer born every minute (not a sucker as the common saying would have us believe). Barnum went against the grain of our current "targeting" approaches, believing that the more people who know about your offer, the larger the pool of potential customers.</li> <li>He believed in using skyrockets. He was the king of dreaming up audacious ways to grab attention, and in doing so invented the baby contest and the beauty contest.</li> <li>He believed in giving people more than their money's worth. A quality as irresistible now as it was then.</li> <li>He fearlessly believed in the power of printer's ink. Barnum understood the power of information. He believed that customers will listen to any story if it is sufficiently entertaining.</li> <li>He believed in persistently advertising. Barnum understood that hit-and-miss advertising doesn't work, but a consistent message, told over and over, hits its mark.</li> <li>He believed in helping people get results (what goes around comes around). Barnum was building strategic alliances with complementary businesses long before the term came into being.</li> <li>He believed in negotiating creatively, treating employees and performers with respect. Fairness, respect and treating people as you would wish to be treated goes a long way now as it did in his time.</li> <li>He believed all was well. He knew the energy expelled in being bitter over losses could be better channeled into overcoming adversity.</li> <li>He believed in the power of the written word.</li> <li>He believed in the power of speaking. Barnum knew that people pay attention to experts.</li></ol></p> <p><i>Success in Life Is Everything</i><br> Perhaps one of the most useful and memorable sections of the book is a reprint of The Art of Money Getting, penned by Barnum himself. In addition to containing the origins of the salient business practices echoed in Vitale's 10 Rings, Barnum's wonderfully homespun advice included warnings to not spend more than you make, not to drink or smoke, and to seek out simple pleasures.</p> <p><i>Why We Like This Book</i><br> Success stories are irresistible. So are unique characters. Vitale has given us plenty of both in this wonderfully personal, yet extremely relevant and applicable guide for anyone who wants to make their business the greatest show on earth.</p> <p>His advice is also a life lesson, as pertinent today as when he first imparted it. Copyright &copy; 2006 Soundview Executive Book Summaries</p></p>

Presenting the greatest marketeer of all time, P.T. Barnum!
P.T. Barnum's amazing 10 rings of power for creating an empire
Bonus : Barnum's rules for success in business by P.T. Barnum
There's a customer born every minute!
Attention! what Barnum learned when he was almost hanged
Barnum knew people will spend their last nickel on this one thing
Barnum's secret for making unknowns famous, and himself rich
The "Shakespeare of advertising's" rules for jumbo success
How an unknown P.T. Barnum met Queen Victoria, and got rich
How Barnum purchased the business of his dreams with no money
P.T. Barnum's secret for surviving disasters and tragedies
How P.T. Barnum wrote his own ticket to success
New : my exclusive interview with P.T. Barnum
How P.T. Barnum got rich right after going broke
Bonus : The art of money getting by P.T. Barnum
How to "barnumize" your business
Epilogue : farewell by P.T. Barnum.

本书介绍了菲尼尔斯. 泰勒. 巴纳姆的营销策略.在其传奇的一生中, 他办过马戏团, 做过演讲, 买下过博物馆, 破产过, 又东山再起, 堪称他那个时代的传奇人物.书中介绍了巴纳姆缔造黄金帝国的"十大法则", 以及如何利用商业网络和人脉为自己所用, 创造更多财富

本书介绍了菲尼尔斯·泰勒·巴纳姆的营销策略。在其传奇的一生中,他办过马戏团、做过演讲、买下过博物馆,破产过,又东山再起,堪称他那个时代的传奇人物。经由介绍他的经历,可以了解营销的真谛...

2021-12-20