"Founded in 1962 by Minnesota-based department store Dayton's, Target exploded in popularity during the mid-1990s and continues its success today. For over four decades, through its edgy products, innovative store designs, memorable image campaigns, and remarkably generous philanthropy, Target - the discount chain with the trademark bull's-eye - has developed a cult-like following among American shoppers.
With exclusive merchandising partnerships with designers such as Michael Graves, Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to one of America's most profitable retailers, has made it hip to be spare by selling bargains and cachet.".
"In On Target, business journalist Laura Rowley skillfully uncovers - through vivid firsthand stories, candid interviews, and in-depth research - the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success.".
"On Target is the first behind-the-scenes look at the stunning success of America's hippest discount retailer. Both insightful and entertaining, On Target offers a rare glimpse into a company that closed the gap between quality and cost - and in doing so created a concept that hit the bull's-eye."--BOOK JACKET.

Laura Rowley

Jossey-Bass, Incorporated Publishers

WILEY COMPUTING Publisher

Hoboken, N.J.: J. Wiley

United States, United States of America

March 14, 2003

vii, 216 p. ; 24 cm
Published simultaneously in Canada
Includes index
The Target difference -- The right stuff -- Inside the mind of the bargain hunter -- Advertising and promotion -- Service and technology -- The legend of George Draper Dayton -- The next generation -- Management excellence -- Guides for growth -- Philanthropy -- Challenges

A inside look at Target, America's second most profitable retailer, provides a study of the corporate leadership, business strategies, and techniques that transformed the company into a success.

The grand ballroom of the Waldorf Astoria in midtown Manhattan is overflowing with proper Chanel suits, pearls, coiffed hair and the tight smiles characteristic of expensive plastic surgery.

2023-06-28