"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- Provided by publisher

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lgrsnf/R:\062020\cabi_2rename\20193512515.pdf

nexusstc/Sustainable destination branding and marketing: strategies for tourism development/a48e778659970ea7e3f7df50eb943812.pdf

zlib/Business & Economics/Sales & Marketing/Azizul Hassan, Juan Ignacio Pulido-Fernández, Anukrati Sharma, (eds.)/Sustainable Destination Branding and Marketing Strategies for Tourism Development_6034257.pdf

Sharma, Anukrati; Pulido-Fernández, Juan Ignacio; Hassan, Azizul; Heyes, Andy; Nadkarni, Sanjay; Alabau-Montoya, José; Ruiz-Molina, María-Eugenia; Mankhomwa, Elson; Chilembwe, James Malitoni; Mweiwa, Victor Ronald; Basarangil, Ilke; Kasim, Azilah; Ling, Lim Cha; Bayram, Gül Erkol; Seraphin, Hugues; Korstanje, Maximiliano; Mekawy, Moustafa A.; Naidoo, Perunjodi; Munhurrun, Prabha Ramseook; Sowamber, Vishnee; Binbasioglu, Hulisi; AKDU, Ugur; AKDU, Serap; Kumar, Jeetesh; Garg, Anshul; Hassan, Azizul; Umachandran, Krishnan; Halim, Hengky Sumisto; López-Sánchez, Yaiza; Dalgic, Ali; Toksöz, Derya; Birdir, Sevda Sahilli; Birdir, Kemal; Aydin, Nese; Çinar, Kevser; Weiss, Daniel; Amorim, Ericka; Mohanty, Priyakrushna; Rajamanicam, Hemachandran

Anukrati Sharma; Juan Ignacio Pulido-Fernández; Azizul Hassan; Andy Heyes; Sanjay Nadkarni; José Alabau-Montoya; María-Eugenia Ruiz-Molina; Elson Mankhomwa; James Malitoni Chilembwe; Victor Ronald Mweiwa; Ilke Basarangil; Azilah Kasim; Lim Cha Ling; Gül Erkol Bayram; Hugues Seraphin; Maximiliano E Korstanje; Moustafa A. Mekawy; Perunjodi Naidoo; Prabha Ramseook Munhurrun; Vishnee Sowamber; Hulisi Binbasioglu; Ugur AKDU; Serap AKDU; Jeetesh Kumar; Anshul Garg; Azizul Hassan; Krishnan Umachandran; Hengky Sumisto Halim; Yaiza López-Sánchez; Ali Dalgic; Derya Toksöz; Sevda Sahilli Birdir; Kemal Birdir; Nese Aydin; Kevser Çinar; Daniel Weiss; Ericka Amorim; Priyakrushna Mohanty; Hemachandran Rajamanicam

Anukrati Sharma; Juan Ignacio Pulido Fernández; Azizul Hassan; C.A.B. International

Sharma, A. (editor);Pulido-Fern�ndez, J. I. (editor);Hassan, A. (editor)

Hassan, Azizul; Pulido-Fernández, Juan Ignacio; Sharma, Anukrati

Azizul Hassan; Anukrati Sharma; Juan Ignacio Pulido Fernández

PdfCompressor 5.0.2

CABI Publishing

United Kingdom and Ireland, United Kingdom

Wallingford, Oxfordshire, UK, 2020

Oxfordshire UK ; Boston MA, 2020

Boston, Massachusetts, 2019

Wallingford, 2019

1, 20191220

lg2804969

producers:
Adobe PDF Library 10.0.1

{"isbns":["1786394286","1786394294","1786394308","9781786394286","9781786394293","9781786394309"],"publisher":"CABI"}

类型: 图书

出版日期: 2020.01

出版社: CAB International

Cover......Page 1
Sustainable Destination Branding and Marketing: Strategies for Tourism Development......Page 4
Copyright......Page 5
Contents......Page 6
About the Editors......Page 8
Contributors......Page 10
Foreword......Page 12
Preface......Page 14
1 Brand Dubai: Sustaining its Luxury Image......Page 16
2 Branding of Spanish Civil War Sites to Promote Sustainable Rural Tourism......Page 27
3 The Relationship of Food, Tourism, Destination Branding and Marketing......Page 39
4 A Theoretical Approach to Strategies of Marketing in the Scope of Tourism Destination Types......Page 52
5 Enhancing a Destination’s Marketing and Promotion: Lessons From Malaysia......Page 65
6 Setting a Brand Image through Film Tourism......Page 76
7 Ethical Comments Revolving Around Post-Disaster Marketing......Page 88
8 Rural Tourism Development in Egypt: Contemporary Insights......Page 97
9 Sustainable Tourism Policies and Corporate Branding: Case of LUX* Resorts & Hotels......Page 109
10 World Heritage Sites and Their Impact in the Context of Destination Marketing......Page 121
11 Accessible Tourism: An Inseparable Part of Sustainable Tourism......Page 132
12 Investigating the Factors Affecting Tourism Development in Victoria Falls, Zimbabwe......Page 146
13 Influence of Government Policieson Sustainable Tourism Development in Malawi......Page 158
14 Environmental Sustainability on Tourism Business Enterprise: Model and Case......Page 169
15 Keys Strategies to Promotethe Incorporation of Sustainability in Tourists’ Behaviour......Page 178
16 Rural Tourism: An Asset for Sustainable Development......Page 196
17 Dark Tourism in Terms of Local People, Emotions and Experiences: A Caseof Gallipoli......Page 205
18 Digital Marketing and Virtual Tourism to Enhance Destination Accessibility......Page 213
19 Security Issues and the Image of Tourist Destination......Page 220
20 Exploring the Future of Sustainable Tourism......Page 231
Index......Page 244
Back_Cover......Page 260

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- Library of Congress

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20 chapters, the reader will find experiences on different aspects of sustainable destination branding and marketing, such as security, tourism policy, luxury image, information and communication technologies or tourist behaviour. Additionally, various tourist typologies, such as accessible tourism, rural tourism, food tourism, dark tourism and film tourism are analysed

2020-10-11