Gai jiao cheng shou lu le jing ji ling yu ge ge fang mian de you xiu wen zhang. Mei yi zhang jie bao kuo yi pian ke wen, Yi pian an li fen xi, Yi pian dui hua lian xi

Central South University Press

China, People's Republic, China

Bookmarks: p1 (p1): Unit 1 WTO and China
p1-1 (p2): Text What is the WTO?
p1-2 (p7): Case Study China and the WTO
p1-3 (p14): Dialogue
p1-4 (p16): Supplementary Reading Two Years of WTO Commitments
p2 (p18): Unit 2 Business Enterprises
p2-1 (p19): Text Transnational Corporations
p2-2 (p26): Case Study Why is Haier so Successful?
p2-3 (p32): Dialogue
p2-4 (p34): Supplementary Reading Is TNC Economic Power and Politial Influence a Bad Thing?
p3 (p37): Unit 3 Stategic Management
p3-1 (p38): Text Business Management
p3-2 (p45): Case Study Business Management of Japan
p3-3 (p52): Dialogue
p3-4 (p54): Supplementary Reading Be a Good Boss
p4 (p56): Unit 4 Internatolonal Marketing
p4-1 (p57): Text What is Marketing?
p4-2 (p64): Case Study Coca Cola Retailing Research Council
p4-3 (p70): Dialogue
p4-4 (p71): Supplementary Reading Pressure on Nappy Brands
p5 (p75): Unit 5 International Finance
p5-1 (p76): Text The World Bank and the International Monetary Fund
p5-2 (p82): Case Study Are Banks in China Set for Boom or Bust?
p5-3 (p88): Dialogue
p5-4 (p91): Supplementary Reading Euro's triumphant start leaves many challenges
p6 (p94): Unit 6 Securies and Stocks
p6-1 (p95): Text Stock Market
p6-2 (p100): Case Study The Traps in Stock Markets
p6-3 (p106): Dialogue
p6-4 (p107): Supplementary Reading Introduction to the Chinese Stock Markets
p7 (p109): Unit 7 Insurance Industry
p7-1 (p110): Text Social Insurance
p7-2 (p117): Case Study Life Insurance
p7-3 (p126): Dialogue
p7-4 (p129): Supplementary Reading Through the Fire
p8 (p133): Unit 8 Business Law
p8-1 (p134): Text Introduction of Business Law
p8-2 (p143): Case Study "I have a dream"
p8-3 (p148): Dialogue
p8-4 (p155): Supplementary Reading A Legal System in Society
p9 (p157): Unit 9 E-Commerce
p9-1 (p158): Text E-Commerce: A Kind of New Commercial Tool
p9-2 (p165): Case Study Dell—A Big Giant in E-Commerce World
p9-3 (p171): Dialogue
p9-4 (p175): Supplementary Reading Welcome to Global Business Net

Unit1 W TO and China 5页 5
Text W hatisthe W TO? 6页 6
Case Study China and the W TO 11页 11
Dialogue 18页 18
Supplementary Reading Two YearsofW TO Commitments 20页 20
Unit2 BusinessEnterprises 22页 22
Text TransnationalCorporations 23页 23
Case Study W hy isHaierso Successful? 30页 30
Dialogue 36页 36
Supplementary Reading IsTNC Economic Powerand PoliticalInfluence a Bad Thing? 38页 38
Unit3 Strategic M anagem ent 41页 41
Text BusinessManagement 42页 42
Case Study BusinessManagementofJapan 49页 49
Dialogue 56页 56
Supplementary Reading Be a Good Boss 58页 58
Unit4 InternationalM arketing 60页 60
Text W hatisMarketing? 61页 61
Case Study Coca Cola Retailing Research Council 68页 68
Dialogue 74页 74
Supplementary Reading Pressure on Nappy Brands 75页 75
iUnit5 InternationalFinance 79页 79
Text The W orld Bank and the InternationalMonetary Fund 80页 80
Case Study Are Banksin China SetforBoom orBust? 86页 86
Dialogue 92页 92
Supplementary Reading Eurostriumphantstartleavesmany challenges 95页 95
Unit6 Securitiesand Stocks 98页 98
Text Stock Market 99页 99
Case Study The Trapsin Stock Markets 104页 104
Dialogue 110页 110
Supplementary Reading Introduction to the Chinese Stock Markets 111页 111
Unit7 Insurance Industry 113页 113
Text SocialInsurance 114页 114
Case Study Life Insurance 121页 121
Dialogue 130页 130
Supplementary Reading Through the Fire 133页 133
Unit8 BusinessLaw 137页 137
Text Introduction ofBusinessLaw 138页 138
Case Study "Ihave a dream" 147页 147
Dialogue 152页 152
Supplementary Reading A LegalSystem in Society 159页 159
Unit9 E-Com m erce 161页 161
Text E-Commerce:A Kind ofNew CommercialTool 162页 162
Case Study Dell-A Big Giantin E-Commerce W orld 169页 169
Dialogue 175页 175
Supplementary Reading W elcome to GlobalBusinessNet 179页 179

2024-12-16