"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description. � Read more...

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nexusstc/Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation/e05615f52fb87b224dcd86db448b4518.pdf

zlib/Medicine/Nicoletta A Wilks/Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation_2532738.pdf

Handbook of Green Tea and Health Research (Food and Beverage Consumption and Health)

[edited by] Helen McKinley and Mark Jamieson

McKinley, Helen; Jamieson, Mark

Mark Jamieson; Helen McKinley

Author Unknown

Nova Science Publishers, Incorporated

Food and beverage consumption and health, Food and beverage consumption and health, Hauppauge, NY, New York State, 2009

Food and beverage consumption and health series, New York, NY, cop. 2009

Nova Science Publishers, Inc., New York, 2009

United States, United States of America

1, PS, 2012

1, 2009

lg1340432

{"isbns":["1606929135","1607410451","1614702160","9781606929131","9781607410454","9781614702160"],"publisher":"Nova Science Publishers","series":"Food and beverage consumption and health series"}

Includes bibliographical references and index.

Includes bibliographical references [p. (85)-101] and index.

Central functions of green tea components / M. Furuse ... [et al.]
Green tea catechins : a class of molecules with antimicrobial activity / P. Buzzini ... [et al.]
Lipid-soluble green tea polyphenols : stabilized for effective formulation / Ping Chen ... [et al.]
Assessment of the antioxidant capacity of green teas : a critical review / Camilo Lopez-Alarcon, Eduardo Lissi
Design and assessment of the in vitro anti-oxidant capacity of a beverage composed of green tea (Camellia sinensis L) and lemongrass (Cymbopogon citratus stap) / D. Fernando Ramos Escudero ... [et al.]
Teas are not all the same : in vitro and in vivo antioxidant activity and appetite modulation in rats of green teas with high and low levels of organic selenium / Abdul L. Molan, Zhuojian Liu, Wenhua Wei
Anti-obesity effects of (-)-epigallocathchin 3-gallate and its molecular mechanism
Cheol-heui yun ... [et al.]
Green tea : protective action against pesticides and other xenobiotics present in human diet / Geetanjali Kaushik and Poonam Kaushik
New method to improve the function and industrial applicability of green tea and its byproducts using irradiation technology / Cheorun Jo, Myung Woo Byun
Green tea catechin as angiogenesis inhibitor / Kiminori Matsubara, Yoshiyuki Mizushina
Neuroprotective effect of theanine on cerebral ischemia / Nobuaki Egashira ... [et al.]
Characterized of the neuroprotective activity of the polyphenol (-)-epigallocatechin-3-gallate in the brain / Orly Weinreb ... [et al.]
Cardiovascular and metabolic effects of green tea / Kamilla Kelemen
Molecular basis for the anti-cancer activity of EGCG in vivo: molecular-targeting prevention of cancer by green tea catechin / Yoshinori Fujimura, Hirofumi Tachibana
Utility of epigallocatechin gallate in the treatment and prevention of breast cancer : molecular mechanisms for tumor suppression / R.J. Rosengren
Green tea catechins in colorectal cancer / Seung Joon Baek and Mugdha Sukhthankar
Green tea and health research / Yuko Kumamoto-Yonezawa, Hiromi Yoshida, Yoshiyuki Mizushina
Telomerase regulation in response to green tea / Huaping Chen, Trygve O. Tollefsbol
Green tea and chronic obstructive pulmonary disease : a case-control study in Japan
Fumi Hirayama, Andy H. Lee
Green tea and diabetes / Dongfeng Wang, Linge Wang, Li Zhang
Green tea and type 2 diabetes / Jae-Hyung Park, Dae-Kyu Song
Biocatalytic conversion of green tea catechins to epitheaflagallin, epitheaflagallin, 3-o-gallate, and theaflavins : production of promising functional foods / Nobuya Itoh, Yuji Katsube
Preventative effects of green tea catechins on dementia / Michio Hashimoto ... [et al.]
Green tea and potential human health effects / James E. Trosko.

Content: Expenditures for marketing food to children and adesecents --
Food marketing activities directed to children and adolescents --
Assessment of food company health initiatives and recommendations.
Abstract: "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description

After water, tea signifies the second most frequently consumed beverage world-wide. Teas are not all the same; among the many areas of research that are included in this book are the effects of selenium-containing green tea on food consumption and body weight gain. Research shows that tea consumption may have its strongest effect among patients with cardiovascular disease. A specific chapter investigates whether green tea intake can reduce the risk of chronic obstructive pulmonary disease. Research is presented to show that green tea and its major constituent epigallocatechin gallate (EGCG) have a potential chemopreventative and/or treatment for a variety of diseases including breast cancer. Other research sheds new light on the molecular basis for the cancer-preventive activity of EGCG in vivo and helps in the design of new strategies to prevent cancer. A further study presents an analysis assessing the progress of research on the mechanisms pertaining to how telomerase activity is regulated by green tea in cancer cells. Further chapters look at the relationship of tea to diabetes and a description of the beneficial effects of green tea catechins on neuronal functions and neuronal diseases such as dementia. To improve biological functions and industrial applicability of green tea and its by-products, research is presented showing irradiation as a useful method.

2015-04-28