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Marketing Analytics Roadmap : Methods, Metrics, and Tools 🔍
Jerry Rackley (auth.) Apress : Imprint: Apress, 1st ed., 2015-05-24
英语 [en] · PDF · 2.3MB · 2015 · 📘 非小说类图书 · 🚀/lgli/lgrs/nexusstc/scihub/zlib · Save
描述
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire--and keep--more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.-- Provided by publisher
备用文件名
lgrsnf/G:\!genesis\_add\!woodhead\!\spr_last\bok%3A978-1-4842-0259-3.pdf
备用文件名
nexusstc/Marketing Analytics Roadmap: Methods, Metrics, and Tools/f09e9a78ed4c809219a3bca21507cd56.pdf
备用文件名
scihub/10.1007/978-1-4842-0259-3.pdf
备用文件名
zlib/Business & Economics/Management & Leadership/Jerry Rackley (auth.)/Marketing Analytics Roadmap: Methods, Metrics, and Tools_2569959.pdf
备选作者
Rackley, Jerry
备用出版商
Apress, Incorporated
备用版本
United States, United States of America
备用版本
Springer Nature, [Berkley], 2015
备用版本
Berkeley, California, 2015
备用版本
New York, NY, 2015
备用版本
1st ed., PT, 2015
备用版本
May 24, 2015
元数据中的注释
sm44017758
元数据中的注释
{"edition":"1","isbns":["1484202597","1484202600","9781484202593","9781484202609"],"last_page":168,"publisher":"Apress"}
元数据中的注释
类型: 图书
元数据中的注释
出版日期: 2015
元数据中的注释
页码: 168
元数据中的注释
Source title: Marketing Analytics Roadmap: Methods, Metrics, and Tools
备用描述
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But todayĺls leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquireĺland keepĺlmore customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there
备用描述
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But todауђ́ةs leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The resultYou will acquirеђ́ؤand кеерђ́ؤmore customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there
备用描述
Front Matter....Pages i-xiv
Marketing Analytics....Pages 1-14
The Marketing Analytics Landscape....Pages 15-30
The Impact of Marketing Analytics....Pages 31-44
The Marketing Analytics Process....Pages 45-56
Getting Started with Analytics....Pages 57-70
Return on Investment....Pages 71-85
Marketing Dashboards....Pages 87-101
Tools and Technologies....Pages 103-117
Becoming Data Driven....Pages 119-132
The Marketing Analytics Frontier....Pages 133-146
Back Matter....Pages 147-150
备用描述
Keine Beschreibung vorhanden.
Erscheinungsdatum: 24.05.2015
开源日期
2015-07-18
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