Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy. Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration. Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.

lgrsnf/Game Strategies for Business Integration in the Digital Economy.pdf

EMERALD GROUP PUBL

United Kingdom and Ireland, United Kingdom

Emerald Publishing, Bingley, UK, 2023

Contents
About the Contributors
Introduction 1Elena G. Popkova
PART 1: BENEFITS OF BUSINESS INTEGRATION FOR BUSINESS MARKETING AND PURCHASING
Current Approaches to Brand Management and Evaluation of Benefits • Anatoliy B. Yaroshchuk, Azamat Yu. Guliev and Mikhail N. Mikhaylenko
Electronic Forms of Implementing the Strategy of Business Integration in the Digital Economy and the Basis for Their Use by Market Players • Olga A. Chernikova, Egor V. Dudukalov, Elena Yu. Zolochevskaya and Ekaterina A. Popova
Russian Segment of the World Energy Market: Changing the Rules of the Game on the European Gas Market • Larisa S. Shakhovskaya and Victoria I. Timonina
Metamorphosis of Oil and Gas Market: Risks, Trends and Forecasts • Marina V. Safronchuk, Anton V. Oleynik, Olga Y. Frolova and Nikita A. Badaev
Importance of Sunflower Oil Export From Russia in Supply Formation on the Global Edible Oil Market • Vera A. Tikhomirova
PART 2: MARKET STRATEGIES FOR BUSINESS INTEGRATION FROM THE PERSPECTIVE OF GAME THEORY
Drivers of Mutual Trade of the EAEU Countries in Conditions of Trade Barriers (on the Example of Mineral Products) • Maxim V. Terletskiy and Diana M. Madiyarova
Game Strategy for Clustering Business Structures in the COVID-19 Pandemic and Crisis • Elena G. Popkova and Bruno S. Sergi
Scenarios and Perspectives for Improving the Cluster Strategy of Business Integration in the Post-COVID-19 Era With the Help of the Methodology of the Game Theory • Aziza B. Karbekova, Anarkan M. Matkerimova, Vladimir Y. Maksimov and Oksana V. Zhdanova
The Game Approach to Utilising the Public–Private Partnership Mechanism for Sustainable Development • Juliana A. Kitsai, Nadezhda V. Miroshnichenko, Irina A. Morozova and Tatyana B. Leybert
Designing a New Education Ecosystem Model for Sustainable Regional Development Using Additive Technologies • Ekaterina V. Troshkova, Julia A. Bezrukikh, Mikhail V. Safronov and Anna A. Luk’ianova
Sustainable Development Goals as a Milestone of Strategic Alliances: A Viewpoint From the Perspective of the Game Theory • Anastasia A. Sozinova, Aigul A. Shadiyeva, Aidarbek T. Giyazov and Svetlana A. Litvinova
PART 3: MONITORING AND CONTROLLING THE EFFECTIVENESS OF GAME STRATEGIES FOR BUSINESS INTEGRATION
The Game Strategy of Business Integration in Special Economic Zones and Its Advantages for the Sustainable Development of Regions of Russia • Galina V. Vorontsova, Sergey I. Lugovskoy and Elena V. Kizil
National Competitiveness: Theoretical Development of Core Constructs • Olga B. Digilina, Daria V. Lebedeva and Ivan A. Konstantinov
Methodological Approaches to Assessing the Efficiency of SaaS Products Promotion Using a Marketing Information System • Elena V. Isaenko, Elizaveta E. Tarasova, Vitalii A. Isaenko, Kseniya V. Tarasova and Evgenij G. Ershov
Improving the Quality of Customer Service in the Context of the Paradigm of Sustainable Development of the Economic Efficiency of Service Enterprises • Olga T. Cherney, Zhanna V. Smirnova, Sergey D. Tsymbalov, Elena V. Romanovskaya and Ekaterina P. Garina
Methods for Conducting Technological Audit of Industrial Enterprises as a Mechanism for the Sustainable Development of Modern Entrepreneurship • Olga T. Cherney, Zhanna V. Smirnova, Svetlana N. Kuznetsova, Elena V. Romanovskaya and Natalia S. Andryashina
Modelling the Sustainable Socio-Economic Development of Russia and Other Countries via the Digital Model Toolkit of the Quasi-Periodic Dynamics of the COVID-19 Pandemic • Ivan D. Grachev, Dmitry I. Grachev, Sergey N. Larin, Natalija V. Noack and Nina M. Baranova
Management of the Development of Flexible Production Systems in the Conditions of Integrated Planning in Enterprises of Knowledge-Intensive Industries • Julia V. Ragulina and Alexander A. Chursin
PART 4: DIGITAL PERSPECTIVE ON IMPROVING GAME STRATEGIES FOR BUSINESS INTEGRATION
The Basics of Using the Game Strategy of Technology Parks and Innovation Networks for Sustainable Development • Oksana N. Momotova, Mairamkul A. Toktobekova, Maral I. Sagynalieva and Gulaiym T. Batyrova
A Cluster Strategy of Business Integration to Support Digital Competitiveness • Julia V. Ragulina, Victoria N. Ostrovskaya, Irina V. Marakulina and Elena S. Akopova
The Game Approach to the Use of the Mechanism of Public–Private Partnership Based on Digital Technologies • Tatiana N. Litvinova
The Model of the Behaviour of Market Players in the Collaboration of Universities and Business Structures for the Support of the Digital Economy • Zhanna V. Gornostaeva, Elena A. Bratukhina, Natalia G. Vovchenko and Stanislav S. Yatsechko
Technology Parks and Innovative Networks as the Integration Mechanisms of the Innovative Development of the Digital Economy: A Game Approach • Anastasia A. Sozinova, Ekaterina N. Ilyina and Olga N. Kusakina
The Game Strategy of Business Integration in Special Economic Zones: The Case Experience of the Russian Digital Economy • Zhanna V. Gornostaeva, Elvira A. Khalikova, Inna V. Andronova and Platon A. Lifanov
Foreign Direct Investments as a Prospective Strategy of Business Integration in the Digital Economy • Elena V. Karanina, Natalia V. Lazareva, Svetlana M. Perevozchikova and Anastasia I. Smetanina

2024-03-15