The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation?  Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath.   The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and desktop applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research.

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zlib/Society, Politics & Philosophy/Social Sciences/Jingrong Tong, Landong Zuo/Tweeting the Environment #Brexit_17405408.pdf

Tong, Jingrong; Zuo, Landong;

Emerald points, First edition, Bingley, UK [und weitere, 2018

United Kingdom and Ireland, United Kingdom

First edition, United Kingdom, 2018

Emerald Publishing, Bingley, 2018

2, 20181012

producers:
Acrobat Distiller 10.1.16 (Windows)

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Front Cover 1
Tweeting the Environment #Brexit 4
Copyright Page 5
Dedication 6
Acknowledgements 8
Contents 10
List of Figures 14
List of Tables 16
1 Introduction 18
Part 1 28
2 The Environment and Politics 30
2.1. The Global Rise of Environmental Awareness, Movements and Politics 30
2.2. Environmental Awareness and the Politicisation of the Environment in the UK 34
2.3. What Does the Environment Mean for the UK’s EU Membership? 40
3 Twitter, the Media Ecology and Environmental Communication 42
3.1. Twitter Communication Studies – The Current State of Play 44
3.2. Studies of Environmental Communication on Twitter 46
Part 2 50
4 Environmental Discourses on Twitter 52
4.1. Dichotomised Claims in the Pre-Referendum Discourses: Remain for Green Versus Leave for Green 54
4.2. Dominant Claims of Remain for Green on the Referendum day 66
4.3. A Radical Shift in the Environmental Discourses after the Referendum Day 71
4.4. Weak Trends of the Discussions on Six Environmental Topics 80
4.5. Conclusion 81
5 Elite Domination in the Asymmetrical Twitter Space 86
5.1. Asymmetric Structure of Twitter Communication 87
5.2. Decentralisation and Anarchy on Twitter 91
5.3. Attention-Driven Prominence of Elites 98
6 Sparse ‘Communities’ and Their Green Bridges in Twitter Networks 102
6.1. Previous Studies – SNA of Social Media 104
6.2. The Formation of Sparse ‘Communities’ 107
6.2.1. Sparse ‘Communities’ 108
6.2.2. Loosely Connected or Isolated ‘Communities’ 114
6.2.3. Lack of Interactions and One-way Information Flow 116
6.3. The Prominence of two Major Green Camps 117
6.4. Isolated State of News Media and Journalists 120
6.5. Exclusion of Established Political Parties and Isolation of Non-Green Politicians 124
6.6. Conclusion 125
7 Influential Social Actors: Competing for Discourses on Twitter 128
7.1. Political Parties and Politicians 130
7.2. The ENGOs Camp 136
7.3. News Media and Journalists 140
7.4. Seven Other Categories of Influential Social Actors 142
7.5. Conclusion 144
Part 3 146
8 Twitter and Environmental Politics 148
8.1. The Influence of Social Context 149
8.2. The Role of the ‘Technological Affordances’ of Twitter 152
8.3. Old and New Players on Twitter 156
8.4. Conclusion: The Intertwining of Social Media Communication and Offline Reality 157
9 Social Media Research: Towards an Inductive Approach 162
9.1. The Methodological Challenges 162
9.2. The Inductive Approach in Action – Let the Data Tell us the Story 168
9.2.1. Research Process 168
9.2.2. The Use of Mixed-Methods and Computational Applications to Explore the Data 172
9.2.3. The Role of the Literature 174
9.3. The Advantages and Limitations of our Inductive Approach 175
Bibliography 178
Index 206

The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation?Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath. The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and small data applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research

This book maps Twitter discourses on marginalised environmental concerns during the UK’s 2016 EU referendum campaign. Focusing on EU institutional influence in British environmental protection policy and charting the roles played by ENGOs and British political parties, it reveals how British environmental politics extended onto Twitter.

2021-09-25