This book is designed to enable school administrators
to actively participate in planning and implementing school safety
and public relations activities. It provides a conceptual framework
of the public relations process and shows its practical application
to the problems of school crime and student misbehavior, through
discussion of school public relations practices, school safety
issues, and specific public relations stratesies and tactics to
promote safe schools. Chapter 1, "Engineerieg Consent," is a newly
revised version of Edward L. Bernays' 1947 eight-point plan for
developing a successful public relations program. Chapter 2, "School
Public Relations," stresses reasons for building public confidence in
schools and offers ouidelines for developing a crisis communication
plan and for working with the media. Cbapter 3, "School Safety and
Public Opinion," presents an overview of school safety concerns and
the role of public relations in achieving quality education. Chapter
4, "101 School Safety Ideas," offers strategies based on current
research conducted by the National School Safety Center (NCSS).
Appendix A contains a 10-page reproduction of the 1986 'Principals of
Leadership" series, a print media public service advertising
campaign. Appendix B, a resource section, lists associations,
government agencies and publications relating to education, pmblic
relations and school safety. (1W)

Memory of the World Librarian: Quintus

2025-02-18